Detailed Programme

welicos

II International Student Competition programme

May 2nd – Porto S. Giorgio

from 19:00

Arrival  to Porto San Giorgio

 

Registration

 

Institutional greetings 

20:30/23:00

Dinner

 

Formation of student's team

May 3rd –  Fermo

07:30

Breakfast

08:15

Departure to Fermo (Teatro dell’Aquila di Fermo)

09:00

Institutional greetings 

9:30/13:00

Introduction – II International Student Competition on “Place branding and mediterranean diet” Prof. Alessio Cavicchi – University of Macerata

The Piceno Lab on Mediterranean Diet: background context and development paths Sabrina Tomasi, Federica Baldoni, Chiara Aleffi, - University of Macerata 

The student competition as a temporary collective learning environment to foster communities of practice within the Quadruple Helix Approach Prof. Giovanna Bertella – The University of Tromsø - The Arctic University of Norway

Place branding of rural areas: challenges and opportunities - Massimo Giovanardi - University of Leicester

Smart Specialisation and Regional Innovation Strategies - Prof. Marina Ranga – Joint Research Center of the European Commission

13:30

City centre walk

14:00

Lunch

16:00

Farm visit at Agripompei 

17:00

 FOODLAB Business Tool to Foster Entrepreneurship in the Agrifood Sector– Prof. Remigio Berruto – University of Turin

18:00

Departure to “Da Benito Restaurant

19:00  

Beginning of cooking class

Short lecture on Mediterranean Diet and meeting with local entrepreneurs

20:30/23:00

Dinner and short presentations of local entrepreneurs and interviews

May 4th – Montegiorgio

07:30

Breakfast

08:15

Officina del Sole farm

09:00

Institutional greetings 

Mayor

Francesco Adornato - Rector of UNIMC

Marina Ranga - JRC European Commission

Ottavia Ricci – Italian Ministry of Cultural Heritage and Tourism (MIBAC)

Representatives of Marche Region government

9:30/13:00

Exploring the wine business: challenges and opportunities for wineries and destinations. Prof. Cristina Santini – University San Raffaele Rome

ICT, social networks and place branding: theory and tools Prof. Emanuele Frontoni – Marche Polytechnic University

The European Region of Gastronomy Award: from theory to practice. The Case of North Brabant - Anja van Hout - Province of North Brabant and IGCAT Expert

13:30

Lunch 

15:30/16:30

Farm visit

16:30/19:00

Study time

19:00

Departure to “da Benito Restaurant”

20:00 

Cooking class

20:30/23:00

Dinner and short presentations of local entrepreneurs and interviews

 

May 5th – S. Vittoria in Matenano

07:30

Breakfast

08:15

Departure to St. Victoria Benedictine Monastery

09:00

Mayor's institutional greetings  

09:30/13:00

Food Events for Foodies: The critical importance of planned events in food tourism Prof. Tommy Andersson – University of Gotheburg

Food Tourism Clusters. Sanja Vujicic, phd, Food Tourism advisor

13:30

Lunch in the Monastery

16:00/19:00

Tutorial on “How to prepare and give a speech” – Prof. Katleen Vos – Hogeschool PXL

Study time in the monastery

19:00

Departure to “da Benito Restaurant”

 20:00

Cooking class

 20:30/23:00

Dinner and short presentations of local entrepreneurs

 

May 6th – Smerillo/Servigliano

07:30

Breakfast

08:30

Departure to Smerillo

09:00

Mayor's institutional greetings 

09:30/13:30

Students’ group works and presentations

13:45

Lunch

15:30

Relax time

17:30

Farm visit at Vallesi

18:15

Arrival to Servigliano

18:30

Visit to Servigliano

20:30

Final party with themed dinner

May 7th – Departure